EMEA Marketing Manager - FinTech - London

Captura Search’s Fintech client is London (City) headquartered and has a stable of impressive tier one buy and sell side clients. Due to a new marketing team structure they are seeking a commercially focused marketing manager from the FinTech world.

Someone who understands the genuine importance that marketing plays to develop sales pipeline, customer loyalty and to articulate a value proposition in highly competitive markets. The role requires strong capabilities across all the marketing channels (Online, Email, Events, Lead Generation, PR, Collateral, Salesforce CRM & Reporting). Someone who can work within a small international team to have maximum impact and is not afraid to roll up their sleeves to make it happen. If you are looking to own a marketing role, to make it your own, then this is the opportunity to do just that……

Main Responsibilities:

·         Creation and re/development of sales and marketing collateral for custom / go-to-market solutions.

·         Saleforce expertise and monitoring

·         Develop and deliver marketing activities to drive customer engagement, leading to sales opportunities

·         Track and measure all activities and ROI

·         Manage marketing budget

·         Sales enablement

Activities will include:

·         Coordinate marketing & research collateral and presentations. Standardise sales proposal templates in collaboration with executive management, sales, publishing and design

·         Drive and contribute to social media activities (Twitter, LinkedIn and others) using new and existing channels

·         Organize and manage all marketing & sales support materials/content relevant for EMEA

·         Schedule, set up and run - Webcasts, executive client briefings and client dinners

·         Responsible for Email marketing campaigns

·         Manage videos featuring content for posting online

·         Communicating information to sales team on key activities

·         Build databases of prospective clients for marketing campaigns.

·         Onboarding of salespeople

·         Capturing sales requirements

·         Developing sales training

Required skills and experience

·         Planning and implementing marketing activities

·         Strong sales focus

·         Entrepreneurial and capable of working alone

·         Project focused

·         Organized/good at time management

·         Ability to provide creative solutions to sales and marketing collateral

·         MS Office skills

Desirable skills

·         Experience in Financial Technology (FinTech) is highly desirable

·         Strong interpersonal and communication skills

·         Knowledge of SalesForce.com is highly desirable

·         Knowledge of social media tools/SEO, content marketing

·         Sales enablement

·         An education / qualification focused on Marketing would be highly beneficial

If you are ready to take on an innovative marketing challenge then we can’t wait to hear from you. 

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