Captura Search’s client is headquartered in Cyprus and is currently going through a rebranding exercise. Through the creation of a new marketing structure they are seeking a commercially focused Digital Marketing Manager. Trading
Our client is a rapidly growing international business. In this exciting and challenging position, you will develop and oversee digital marketing activities and campaigns for the online division with an emphasis on the European markets. You will also need to be aware and up to date about relevant regulations in the financial markets. You will have the opportunity to work in an international environment with responsibility for different interfaces between the marketing department and other departments in the group including – compliance, operations, sales, customer support and technology groups.
Key responsibilities of the position:
- Responsible for researching, writing and creating the marketing strategy, propositions and copy which appropriately reflects the company’s strategy and regulatory requirements.
- Effectively use the full spectrum of digital marketing channels (from search, display, social, mobile etc.)
- Understand the product and customer profile and write thorough specifications for each.
- Lead the concept plan and copy for large-scale integrated campaigns – end to end.
- Ensure copy tone and style are consistent with brand guidelines.
- Work closely with team members to collaborate and deliver creative briefs, solutions and program plans to ensure marketing achieves the desired results.
Job Requirements and Competencies:
- Proven experience to identify and target key audiences through creative leading cross-channel marketing campaigns. These campaigns should educate, engage & motivate through the latest trends and best practice in online/digital marketing and ROI.
- Possess exceptional communication skills and you’re a natural creative minded individual with an ability to analyse data to make better informed decisions.
- Experience of online media marketing in roles such as copywriting, affiliate manager, media buyer etc
- Degree in Marketing would be advantageous
- Proven experience in financial services marketing
- Knowledge of how compliance in financial markets influences marketing
- Fluent / Native English - required
- Previous management experience - advantageous.
If you are ready to take on an innovative marketing challenge then we can’t wait to hear from you.